your thoughts, their data

the discussion around neuralink is tedious in its predictability. it's not a question of if human consciousness becomes privatized and commercialized, but how quickly. this isn't innovation; it's the logical, sickening progression of platform capitalism extending its tendrils into the final unmonetized frontier: our own internal cognitive processes. another layer of human experience, now neatly packaged as commercial data packets. a fully realized techno-feudal system doesn't just own your labor or your attention, it owns the very substrate of your sentience. we're just mapping out the next resource to be extracted. it was always going to happen.