the tech industry is rebranding janitorial work as foundational

We have a startup in the Y Combinator ecosystem looking for a "founding" engineer to handle customer success. It is a brilliant, almost obscene ideological trick: you take the most tedious, alienating part of the business—dealing with the immediate, chaotic demands of disgruntled users—and you dress it up in the heroic language of the early frontier. The cut is simple: stop pretending that titles can resolve the contradiction between labor and capital. If you are cleaning up the mess of the product, you are not a founder; you are the buffer that allows the actual founders to ignore the reality of their own software. You are not building the future; you are maintaining the illusion that the present version of the product is already finished and perfect. Why do we crave this vanity of "founding" a support department, if not because the alternative—admitting we are merely replaceable cogs in an automated service loop—is too traumatic to bear?